A sports apparel company is always trying to find the next Jordan so it spends millions and millions of dollars on summer camps and recruiting to find the next one.
Adidas has the opportunity to over take Nike as the elite sports Apparel Company. Many scouts believe that they found the next Jordan in a high school junior by the name of Lebron James. Adidas was able to get some major colleges to use their equipment.
Since the change Adidas has grown into a major competitor against Nike. Adidas is known for endorsing young superstars to take their company to the next level.
The major player in the sports apparel market is Michael Jordan. These athletes are young and they bring a certain quality to Adidas that enables them to stay with Nike. Over the past years Nike has gain a competitor in Adidas.
Adidas is a growing company because it changed its strategy to deal with every major sport and not just tennis and soccer and the European market.
Adidas has some major strengths but it also has some weaknesses. In the quest to find the next Michael Jordan the two companies will be battling it out.
Many scouts believe that Lebron James can be the first pick in the draft this year as a junior in high school. One of the strengths is that it appeals to the younger generation.
Jordan has the most wanted apparel out there because many people believe that he is the greatest basketball player of all time. Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Adidas has certain strengths that Nike and other companies do not have.
Jordan has turned Nike into one of the top businesses in the world so finding the next one can be a huge moneymaker. More essays like this: The sports apparel industry has been Nikes market.
James is being pursued hard by Adidas and they have the upper hand because he has a lot of good friends that are endorsed by Adidas. A major purchaser of sports apparel is teenagers and with the athletes that represent Adidas it enables them to have a bigger chunk of the money from these consumers.Strengths.
1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. The brandguide table above concludes the Adidas SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Swot Analysis of Adidas Essay Phoenix Material Organizational Planning Worksheet Complete each section below. Be sure to cite your sources when necessary. International Brand awareness and recognition.
Popular for sports footwear, clothing and accessories. Adidas is the biggest brand in the sport market, so it enjoys long term relations with. Fig: Adidas SWOT Analysis. Strengths: Positive Market Image: According to Data monitor Adidas is among the leading players in the global sporting goods industry.
The group is the leading sporting goods group in Germany, France and Japan, the most important markets outside the US. Adidas, through Reebok, has also a strong position in the US.
Swot Analysis Words | 5 Pages. A SWOT Analysis of A Sample Business Plan Angela Acton Foundations of Business Mr. Dennis Keegan January 23, Abstract When an entrepreneur comes across an opportunity to open a new business, there is a lot of planning that must be done in order to be successful in the new venture.Download