Advertising is also another area that needs to be realigned. Survey data indicated that while brand awareness for RBS was high, the brand suffered low advertising recall. Factory shipments have been down specifically during those quarters when trade promotions have either been absent or have diminished discounts.
Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions.
Drawing a motivation chart of the key players and their priorities from the case study description. Alternative schemas include an increase in promotional spending, a reduction in promotional spending, or a reallocation of promotional spending without changes to the categorical advertising expenses.
Recommendations are made for changes to current levels of marketing expenditures for advertising, the consumer promotion program, and the trade promotion program. This leads to either missing details or poor sentence structures. Optimizing Promotional Spending is available for you on Essays We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey.
Brushing up HBR fundamentals will provide a strong base for investigative reading. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation.
The low brand awareness recall may have been the result of a combination of steps taken by the previous brand director. As a result, year-long sales are not stable; an inordinate number of sales to the trade occur during trade promotions.
Increasing their wages would uplift their morale when working for the company. How can the sales force encourage merchandisers to implement the consumer promotion campaigns during their trade promotions?
Case study solutions can also provide recommendation for the business manager or leader described in the business case study. This section addresses considerations related to the trade promotion program. When we are writing case study solution we often have details on our screen as well as in our head.
Sales personnel are focused on achieving their quotas separate from other contextual influence.
Total marketing expenses are up over the three-year period frombut are down in compared to Core Problem The core problem of this case is determining the most effective marketing mix and allocating the appropriate budget for this mainstay product.
Conceivably, a price increase could be implemented to support the increased profitability target for Where price increases have occurred simultaneously with promotions, sales have remained strong.
Feedback from various stakeholders indicates a lack of agreement about what changes should be made to the trade promotion plan. Optimizing Promotional Spending Brief Case In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.
In addition, because discounts from the trade promotion process have been captured by the trade, there is no incentive to implement the consumer promotional campaigns that are designed to overlap the trade promotion periods.
Any potential for increased sales due to consumer discounts or for developing a new and enthusiastic customer base are undercut by the actions of the merchandisers. Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. Figures for are estimated based on Q1 and Q2 revenue and expenditures.
Gross sales and gross margin for the period are up over three years. Diminished sales of RBS during trade promotions points to an ineffective strategy that could, over time, add to a loss in market share to discount sellers of private label baking soda brands.
Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website.
Consumer and trade promotion strategies need to be realigned if the company is to remain competitive. It is much easier for the trade to blanket sell the RBS product at a discounted rate rather than to maximize the potential gain to be had through an effective discount program based on consumer coupons.
Long-term strategic implications for the recommended changes in the marketing plan are addressed in the final section. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. Historical data highlighted the market share of the product including its high point and then its fall as it competed with private label brands.
You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. With the objective of optimizing the promotional spending plan for Reliance Baking Soda inprimary consideration will be given to changes in marketing expenditures, particularly with regard to the effectiveness of the trade promotion and consumer promotion programs, and the advertising strategy and plan configuration.
SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.
Randall Todd, senior account manager for a number of large grocery store chains, has stated that RBS requires a considerable amount of push marketing.Optimizing Promotional Spending -- Reliance Baking Soda Evaluation and Budget Recommendations for Marketing Plan Marketing Plan Problem Statement.
There is a need to optimize the promotional spending on brand advertising, product distribution, consumer promotion initiatives, and trade promotion programs. Educators: Register as a Premium Educator at killarney10mile.com, plan a course, and save your students up to 50% with your academic discount.
Students: Tell your instructors about the savings at killarney10mile.com Another way of understanding the external environment of the firm in Reliance Baking Soda: Optimizing Promotional Spending (Brief Case) is to do a PESTEL - Political, Economic, Social, Technological, Environmental &.
reliance baking soda: optimizing promotional spending harvard case study The main challenge for Anna Regnante is to identify the ways to optimize promotional spending for the Reliance Banking Soda (RBS).
Furthermore, Anna Regnante also needs to develop the budget (Income statement) for the year that would result in a 10 % increase in the profit over the estimates of Reliance Baking Soda: Optimizing Promotional Spending (HBR Brief Case) 1.
RELIANCE BAKING SODA A Case Study | Optimizing Promotional Spending 2. CASE INTRODUCTION Stewart Corporation was founded in by Stewart Augusta who had discovered what he called the Miracle Compound NaHCO3 (Baking Soda).Download